Assignment : Case Study on Rocket Theme

1. What are the RocketTheme’s business processes, and what information systems can be

used to support these processes, and what information system can be used to support

these processes?

• Types of business processes

- RocketTheme’s Business process includes Marketing, Product Design &

Development, Customer Support and Sales.

• Describe on how TPS, CRM, MIS and DSS can play their role to support these

processes.

 TPS processes all customers purchase including membership and sales

 CRM manages customer’s Q&A, manage customer’s general problem and advertise

products and promotions

 MIS analyzes sales of products and membership

 DSS helps to make decisions pertaining to choose which products to invest in terms

of development or abandoning non-profitable products

2. How CRM and DSS can improve RocketTheme’s business performance?

 CRM – Proactive use of CRM system to provide different values propositions to its

most profitable customers

 DSS – helps to make decisions pertaining to choose which products to invest in terms

of development or abandoning non-profitable products

3. What is RocketTheme’s business-critical information system?

• Describe what is business-critical information system

- Business-critical information system Is a computer controlled information system

that manage the essential operation or asset of any business sector

• Explain what is the business-critical information system for RocketTheme business.

- Their website, product sales & product support

- Downtime of its website directly means loss of income and potential customer

4. What information system could possibly improve RocketTheme’s business performance?

Answer includes:

• Identify which information system that have the greatest impact on RocketTheme’s

business profit. Explain why.

Please explain why CMS has greatest impact on RocketTheme’s business profit